7 Eleven Target Market

7 Eleven Target Market This investigation of the small business, 7-Eleven chain store, was conducted over two month period from July, with many sources of information, such as the actual stores and the information from internet. The 7-Eleven chain store was established as an ice house in Dallas, Texas in 1927, and it is one of the worlds largest operator, franchisor and licensor of convenience stores. This article seeks to explore a comprehensive description and understanding about 7-Eleven and try to find out the secret of success, as well as giving some suggestions. The 7-eleven chain store was started out in 1927 and was introduced to Australia in 1977. An ice dock employee in the Southland Ice Company began to offer milk, bread and eggs on Sundays and evenings when grocery stores were closed. This new business idea produced satisfied customers and then the chain store was established. In November 2005, 7-Eleven, Inc. became an indirect subsidiary of Seven I Holdings Company, a Japan-based organization. Their prime function is to consistently serve the changing needs of customers for their convenience. The store can always adapt quickly to meet the customers changing needs. It is the most obvious feature that makes it different from other convenience stores. With the newest products and services applying in the store, and the newest ways of business operation, the store can be operated more efficiently than others. For short, the perpetual improvement made the store keeping ahead in so many brands of chain stores. As a convenience store, 7-Eleven mainly faces three types of competitors. The first on is supermarkets, such as Wal-Mart. Second, small shops (probably not has a brand). Third, other brands of convenience stores, such as Lawson (founded in 1975 in Japan). The targeted customer is young single working people, usually un-married, as a result, the location of 7-Eleven always near office buildings, shopping malls, parking lots, subway station, et al. Besides the traveler is also its main customer. In Australia, stores in suburban areas often operate as petrol stations (wikipedia.org, 2010). 7-eleven, Inc. is the words largest convenience retail chain. The company operates franchises and licenses more than 7,100 stores in the U.S. and 7-Eleven licensees and affiliates operate approximately 31,400 7-Eleven and other convenience stores in countries including Japan, Taiwan, Thailand, South Korea, China, Australia, et al (7-eleven.com, 2010). The main distribution of 7-eleven around the word can be seem in the table bellow fig.1 Fig.1 the main distribution of 7-Eleven around the word Territory First Store Opened Number of Locations United States 1968 584 Canada + 1969 457 Mexico 1971 1,180 Japan 1971 12,753 Australia 1977 397 Sweden 1978 191 Taiwan 1980 4,735 China (Hong Kong, Shenzhen, Guangzhou Macau) 1981, 1992, 1996, and 2005, respectively 1,680 Singapore 1983 493 Philippines 1984 469 Malaysia 1984 1,115 Norway 1986 177 South Korea 1989 2,282 Thailand 1989 5,409 Denmark 1993 126 Beijing, PRC 2004 93 Shanghai, PRC 2009 20 Indonesia 2009 5 Rsource: http://corp.7-eleven.com/AboutUs/InternationalLicensing/tabid/115/Default.aspx (4) Suppliers It can be seen from the table bellow that the most commodity of 7-Eleven is food, in which the processed food account most. As a result, the main supplier of 7-Eleven is food maker, especially who produce the processed food. The non-food products suppliers is various, such the provider of a variety of prepaid card. Fig.2 the commodity composition of 7-Eleven Product Type Percent% food 75 processed food 31.5à ¯Ã‚ ¼Ã¢â‚¬ ¦ fast food 30 selling foodà ¯Ã‚ ¼Ã‹â€ such as milk, cheeseà ¯Ã‚ ¼Ã¢â‚¬ ° 13 non-food products 25 Data resource: http://www.7-11bj.com.cn/com_1.html 4. Personnel Details To achieve their business goals, the store has many different departments that people or the technical equipment can help the store improve and perform better. Business Consultants A Business Consultant is a 7-Eleven employee assigned to the store and who visits the store twice a week. The business consultants can help the store in the following ways: Assist in the development of budgets and business plans for the store Provide advice, coaching and assistance on how to improve the business Assist with the analysis of the stores sales  data Provide continual training and guidance on the ever-improving system of the store Promote efficiency to help maximize the stores profitability Daily Deliveries Combined Distribution Centers pull products from multiple suppliers matched to the stores order and deliver daily to the store-everything from the proprietary Fresh Foods and Fresh Bakery items to dairy, eggs and snack foods. The delivery time is scheduled, so the employer know when to expect it The employer receive fewer deliveries during the day, when customer traffic is heaviest The delivery reduce the chance of running out of stock because it can replenish  items daily The employer are able to consolidate work, so he/she can spend more time satisfying his/her customers and growing the business The Advertising Support The advertising support can be seen in the following ways: TV and radio spots Billboards Websites Public relations Point-of-purchase materials 5. Technology (1) An efficient information network According to the needs and development of business, 7-Eleven has established a highly efficient comprehensive integrated information network. The overall systematic chain management can be realized through it. The main functions of the integrated information network are follows: Collecting the sales information of commodity, forecasting the orders, and releasing the orders data regularly Analyzing the ordering information of multiple store by POS System, and sent the result to manufacturers and wholesalers automatically; analyzing the selling data of different stores and sent the result to all stores automatically; analyzing the whole operation management information of the enterprise. The goods manufacturer begins to prepare the orders after receiving the data, and the wholesalers begin to prepare the ordered merchandise. The distribution centers begin to distribute the merchandise to all chain stores after receiving the merchandise specific details of headquarters through POS system. The information network is fully used in sales, ordering, purchasing, commodity inspection, accounting, etc. The network takes a mean of automatic processing in receiving order, data processing and transmitting, summons issuing, credit managing, et al., achieving business automation processing. The whole efficiency of the operation is improved greatly. à ¯Ã‚ ¼Ã‹â€ 2à ¯Ã‚ ¼Ã¢â‚¬ °Advanced logistics and distribution system Aggregate distribution is the unique distribution system of 7-Eleven. 7-Eleven has establish a common distribution center which gather the merchandize of the manufacturers that delivered by other wholesalers. The transport efficiency is improved greatly as the increased of delivery amount of goods to every stores and the reducing of delivery times. The delivery distant and time is reduced greatly as the shrinking of the distribution area. 6. Government regulations (1) Merchandise The products they provided are classified in different criteria. Besides the basic classification, the products are classified as products that are needed in the morning, afternoon, late afternoon, evening and late night, which is extraordinary and convenient for customers to choose the goods they need. (2) Worker The 7-Eleven Way principles are illustrated in the acronym as the follows: (See Fig.3) I CARE about People Teamwork. Fig. 3 The 7-Eleven Way principles about People Teamwork ICARE(the acronym) I- Integrity C-Customer Focus A-Accountability R-Recognition E-Excellent Execution (3) Marketing Principles The following four marketing principles have been stressed and must be followed by workers. Complete merchandizeput the merchandize that customer need most; Fresh management keep the merchandise fresh in 24 hours; Clean storekeep the shop clean in 24 hours; Smile service play the charming of smile service. 7. Global business environment On one hand, convenience store has a broad prospect with the urbanization and economic development. Convenience store is a very promising new type. As matter of fact, convenience stores has become one of the lifestyle is modern fast-paced life. On the other hand, convenience stores will also become one of the most competitive retail industries for its nature. For 7-Eleven, both opportunities and challenges exist. In over all, it has a good global business environment, the market demand is greater and greater, but the competition between convenience store has become more and more drastic. 8. The Business Strategies The key for the success of a chain store is convenience, which is also the primary factor for its survive. The main function of the chain store is 24 hours business everyday. In Adelaide, open 24/7 is the key to success for 7-Eleven. The opening hours of is area is 9am 5pm, so it is very difficult for people to find shop at night. Besides, only small part convenience stores open in 24-hour. 7-Eleven introduced convenience for customers to more deeply realize that the convenience meaning the full benefit of the customer to do everything. For example, the toilets free of charge to the customer open, free use of parking lots. As long as there is demand, do not buy goods, and the staff does not have to say hello, you can use the convenience store facilities. In fact, free use of only a handful, or bread, Fan Tuanzi, or a bottle of water, consumers will buy something from the store back. Convenience stores are open already from the time of SEVEN-ELVEN (from 7 am to 11 pm), to 24 small businesses development, according to different store locations, the golden hours each shop is different (Fei Ming-shengà ¯Ã‚ ¼Ã…’2002). A large number of consumers go to the convenience store to buy lunch and drinks. In addition, 7-Eleven store often operating at night prime time, due to the phenomenon that work overtime is widespread, many people snack on his way home almost all the convenience stores, convenience that fully reflects the store characteristics. Importantly, the efficiency of the center in order to provide services, the services they give full play to the wide differences in the role of the individual into the retail market. Best to chase Japanese 7-Eleven differentiated services, in order to complete every 7- Eleven convenience store customers into the life situations and let the container on the goods naturally waving to customers. Although the pavement area of 7-Eleven convenience store is only 30-40 square meters, it operates more than 3,000 kinds of commodities, daily average sales of 4 million per unit area of 2.35 million yen sales, capital turnover rate  up to 43 times a year (Fu tie-shan, 2004). 7-Eleven convenience store business model is the most lively and diverse, such as convenience stores not only sell food and beverages, newspapers, magazines, tobacco, health care products, such as three meals a day, but also pre-order disc CD, seasonal merchandise, and a variety of payment services and ATM (ATM) services and other financial ticket.  Receive e-mail service launched recently, the formation of a truly integrated approach to facilitate the center of home life.24-hour convenience stores and can thus meet the needs of consumers at different levels (Zhou Jia-gao, 2002). The SWOT mode of 7-Eleven can draw as follows from the analysis above. Fig.4 SWOT mode of 7-Eleven Strengthà ¯Ã‚ ¼Ã… ¡ (1) Wide marketing channels There are many stores (2) Related services is many The product exploitation capabilities is excellent (3) A large number of original products which has great attraction to customers (4) Good brand image (5) Regularly updated the product information Opportunity: (1) The demand is large and the market has a great potential (2) Has a good cooperation and relationship with many companies which will create many business opportunities. (3) The consumption habits of people will be changed. Weakness: (1) The price is a little higher than other stores (2) Larger number purchase is not available Threat: (1) the market of convenience store will be saturation (2) Facing the threat of sales promotion launched by supermarkets (3) Peer competition (4) Can not meet consumer brand with special preference 9. Recommendations (1) Customer focus Why can 7-Eleven always attract different customer groups of different cities and regions? How 7-Eleven master the demand of customers. The word of Toshifumi Suzuki, the owner of 7-Eleven can always unveil the hidden meaning that the key of retail business in nowadays psychology rather than not economics (Pilieci, 2009.). Indeed, the competition between convenience stores is not the pace of expansion or the price. The main consumer group is of convenience store is white-collar workers and single people, etc. They rarely seek cheaper. Therefore, the competition between stores will ultimately fall to the service. The beliefthe satisfaction of customer needs is the key to the success of retail industryis the consistent idea of 7-Eleven. As a result, 7-Eleven establishes has established the operation tenet of follow the need of various customer needs. 7-Eleven constantly study and explore the products customers really want and how to meet customer needs from the view, thinking and action of customers. This is why 7-Eleven can take the good business strategies I mentioned above. (2) Brand strategy Brand management is an inevitable process if an enterprise wants to be success. 7-Eleven now not is only stand for convenient, but also the representation of safe and secure. Sometimes, even though the price in 7-Eleven is slightly higher than other stores, customer will still buy things in 7-Eleven. 7-Eleven has become a close friend of our people. We like it and trust it. The founder has realized that most of the goods in convenience store are necessities which are so comment that anyone can open a convenience store; only those who win the favorite of customer can win the business. At the early days, 7-Eleven has designed its logos and operated it continually and seriously. (3) Characteristic operation Although the 7-Eleven is a convenience store, it has carried out the characteristic operation in service and products which make it different from other store. For example, the targeted customers of 7-Eleven is young single working people; 24 hours operation, etc. Convenience store is a very promising new type industry. Convenience stores and shopping has become one of the lifestyles in modern fast-paced life. For the convenience store, the customer needs need to be focused with great effort. It also should try to development its characteristic convenience services and products. Meanwhile, for the development of a company, a good brand is essential. The successful experience of 7-11 convenience stores not only worthy leaning of convenience store industry, but also left much consideration and revelation to the development of other industries. 10. Reference wikipedia.org, 2010.7-Eleven, Fu Tie-shan, 2004. The successful experience of 7-11 convenience stores in Japan and its enlightenment, Jiangsu Business Discussion,07(3),p,24. Zhou Jia-gao, 2002. The success of 7-11 convenience stores in Japan, Management Science Digest. 44(06), P. 34. Fei Ming-shengà ¯Ã‚ ¼Ã…’2002.Franchise in China: Inspiration of the Success of Japanese 7-11 Self-service Storesà ¯Ã‚ ¼Ã…’Business Research,11(05),p.124. Pilieci, V., 2009. 7-Eleven unplugs phone deal, moves Hundreds of cellphone owners left on hold by sale to Quickie. Ottawa Citizen. http://en.wikipedia.org/wiki/7-ElevenRetrieved September 5, 2010. http://www.ottawacitizen.com/news/ottawa/Eleven+unplugs+phone+deal+moves/2161149/story.html. Retrieved September 1, 2010.

Robert Frost Essay -- essays research papers

He thought he kept the universe alone,† to most people the thoughts of being alone are very frightening. It is human nature to search for companionship. In the poem â€Å"The Most of It,† Robert Frost uses a wealth of strong imagery to tell a story of a person who has lost his loved one to death and has to suffer the feeling of loneliness and emptiness created by it. Frost uses the setting of a lake surrounded by a forest to convey a feeling of peace and of being alone to the reader. A man is sitting on the edge of the lake, crying out for someone, his echo being his only company. After time, a buck swam across the lake and appeared on the shore and abruptly runs into the brush, away from sight. Although the man only caught a glimpse of the deer for a short moment, it was long enough for him to feel that he was no longer alone, but had something there, even though it was not tangible. The clues given to the reader that someone has passed on are the words â€Å"wakeâ₠¬  and three lines down, the word â€Å"morning.† A wake can be many things; one is that it is a vigil that is held in honor of a person who has recently died. â€Å"Morning† can be taken as â€Å"mourning† and be seen as Frost grieving for a loved one. One also develops the impression that Frost is mourning a great loss, such as a sould mate, because of the line, â€Å"He would cry out on life, that what it wants/ is not its own love back in copy speech/but counter-love.† That quote shows the reader that the man was alone, so alone, that he â€Å"c...

Is Higher Education Worth the Price Essay

When someone hears the term â€Å"higher education† the first thought tends to be college, of course. College has always been thought of as the one-way ticket to a high salary occupation. The reality of the situation is that while that may be true in some cases, it’s not as easy at it seems to receive that ticket aka the Bachelor’s degree. College tuition is a large amount and it’s even more expensive to attend college only to drop out. This leaves the student with no degree and vast amounts of debt. That debt is averaging 20,000 dollars for four years of schooling. Higher education is beneficial for anyone with the dedication to attending and knowing what they are striving for with while doing so. Achieving a Bachelor’s degree or a B. A. is a worthwhile goal for just about everyone. Why is it worth the time, effort and money to receive this diploma? Charles Murray in his article â€Å"Are Too Many People Going to College? † states, â€Å" Employers value the B. A. because it’s a no cost (for them) screening device for academic ability and perseverance† (pg. 233). The train of thought for employers is that the students with the drive and capabilities to succeed are the one’s that will attend college. This makes it close to impossible for a person with only a high school diploma to even be considered for a variety of jobs. Brian Kelly in his article â€Å"Is College Still Worth It? † has come across the same findings as Murray. He reports, â€Å" Hiring managers will tell you that creative intelligence and an ability to communicate are more useful in the long term. As a proven work ethic which is why persisting through four years of college is an admirable credential in itself† (pg. 8). College is supposed to teach a person how to think and work hard. That is something that any employer values greatly. The greater chance of a fulfilling career isn’t the only benefit to receiving a B. A. In 2007 the Census Bureau reported that the average college graduate had a yearly income of $57, 181 (Wilson pg. 260). The average high school graduate pulled in around $31, 286 yearly, leaving the college graduates earning around 80% more annually (pg. 260). Wilson also states that according to the Census Bureau the college graduate will earn around one million dollars more than the high school graduate (pg. 260). This is reason enough for many people to buckle down for the time it takes to earn his or hers degree. A fear for many is that the debt someone will leave college with will be unmanageable. The reasoning for this being unemployment rates as well as the fear of how long it will take to pay off his or hers debt. It’s true unemployment is a crisis that many are facing but it’s much scarier to be only a high school graduate in the economy currently. The rates of unemployment for a Bachelor’s degree holder over twenty-five is estimated to be around 4. 4% (Wilson pg. 260). For a high school diploma holder over twenty-five the unemployment rate is an even greater number at 9. 3% according to the Bureau of Labor Statistics (pg. 260). As for paying off the debt accumulated in college, those figures aren’t as frightening. According to Sandy Baum, a senior analyst at College Board, â€Å"A student with twenty thousand dollars of debt should be able to make at least that amount in extra earnings in one to two year’s time simply by having earned a college diploma† (qtd. in Wilson). What is the key to unlocking the door for a brighter future? Apparently it’s a B. A. but if this is the case then why are dropout rates so high? When students are making the decisions to go to college, they are typically pushed to attend college rather than doing so out of free will. These students are the one’s that parents, teachers, and guidance counselors assume will succeed the most in that kind of environment. The truth is rather sad when it comes to how the students actually fared in their academic pursuit. Dana Goldstein in her article â€Å"Should All Kids Go to College? † informs that only fifty three percent of students actually finish their degree in four years, and half the students that attend a two-year college drop out before finishing. But this isn’t the only surprising information she writes about in her article. There is another group of students who unlike their peers, aren’t pushed as much into attending college. Kati Haycock, president of Think Tank Trust in Washington, DC, shocks with her statement of, Most schools sill resist the idea that all kids can and should be college-ready. By continuing long-standing practices of sorting and selecting, they created what is essentially an educational caste system- directing countless young people, especially low-income students and students of color, away from college-prep courses and from seeing themselves as ‘college material’ (qtd. n Goldstein). With these standards given in high schools these students pushed away from college will not ever think of themselves as able to perform well in a college environment, which greatly limits their future professionally. Goldstein shows in her article the research showing that with the decline of the manufacturing economy these students are the ones who would gain the most from the four-year college experience. The question is now, why are these students unable to realize their potential or stay focused in college? Most of the time these teenagers are unable to say what they want to do with their careers or lives. Going to college isn’t easy for anyone without a clear idea of what their striving for, which makes the entire experience even more frustrating for them. So how can these students go into college somewhat knowing what they want to do with their time there? The best solution is to allow these teenagers to explore the professional world while still in high school. If they can do that, then they won’t spend extra time or money changing their majors all throughout college unable to decide what their desires are. There is a program that has been implemented in a few schools across the nation called Career and Technical Education or CTE (Goldstein). These programs integrate school with real world occupational training so that students can have hands on experience with a job that they would like to pursue in college. The training available to these students includes internships, dual enrollment and hands on work out in the field (Goldstein). All of this is done while in high school accomplishing their high school diploma and getting a head start on college. Programs like the previous are great ideas that the government has been using to help these students struggling find their goals. It may be a while until these CTE schools are seen more but at least the students able to take advantage of them are showing the country how beneficial the programs are. With ideas like this, it is possible to cut down on the money and time wasted during college for someone who isn’t positive they would like to be there. It also allows the students who are judged due to unfair standards to prove that they are college material and able to do great things. There would be less wondering about whether or not they want to attend college because they have experience with the career of their choosing and are able to map out their future much more clearly. Overall the idea is yes, higher education is worth the price. The Bachelor’s degree alone can take someone to higher levels than just a high school diploma. College is costly, it is time consuming, and it is hard but when someone is dedicated it becomes increasingly easier. The solutions to making college more achievable for everyone isn’t ever going to be easy but there are steps that can be taken in the right direction. As long as students aren’t discriminated against or pushed into something they are unsure of, when the time is right for them to attend college they will do so in a way that will benefit them the most. Add in programs like the Career and Technical Education schooling and these students can come out on top ready for the work force. Higher education may not be for everyone, but for the people who do take the challenge reap benefits for the rest of his or hers lives.

What Are College Prep Courses and Classes

What Are College Prep Courses and Classes SAT / ACT Prep Online Guides and Tips College prep is a confusing term because it can refer to three different things! Sometimes, calling something a college prep class is just a way to differentiate it from remedial classes on the one hand, and honors/AP classes on the other. Other times, college prep is a way of describing a bunch of government or private programs that are designed to increase access to college for those who would ordinarily be unlikely to go. And finally, college prep is a short name for high schools that place an overwhelming emphasis on getting their students into college. But don’t worry. Whether you want to read about standard high school classes, learn about programs that will make college easier, or are curious about public and private high schools that really stress college admission, you've come to the right place. #1: College Prep = Standard Core High School Curriculum Since the goal of high school is to prepare students for college, it makes sense that the classes that you take in high school are called "college prep classes." After all, the way you get ready for college is by learning what there is to learn in high school! Actually, those are books - they're for reading, not chinups. So, the first and most common definition of the term "college prep" is the core requirements of a high school education. They differ from school to school, but typically go something like this: 4 years of English 3 years of math 3 years of science 3 years of social studies In states and districts that require a high school exit exam in order to graduate, these are the subjects that this exit exam is based on. For example, Massachusetts doesn’t let students graduate unless they can pass the MCAS exam in English, math, and one science or technology subject. College Prep vs. Honors/AP vs. Remedial Classes Because "college prep" refers to the coreset of high school classes, this term has basically become the way to identify the standard class level. College Prep is the class you will take when you are not being challenged by the honors or AP version of a class, and when you are not placed into the remedial version of the class for catch-up. College Prep Classes and the Big Decision When you start planning your high school curriculum, you'll face a tough decision. Should you stick with the standard (or college prep) classes in order to have a higher GPA, or should you challenge yourself and take the Honors or AP course where you’ll probably do a little worse? The answer is: challenge yourself - within reason. Typically, you should go with the harder level class if you think you can earn a B or higher because generally,most colleges would rather see a B in an Honors or AP course than a set of straight A's in college prep classes. Straight As in all college prep courses looks like you are avoiding the challenge of honors/AP, and colleges don’t like challenge-avoidance in their applicants. Don't get trapped by the lure of easy A's! The idea is to demonstrate that you are challenging yourself, and also that you are mastering the material.Getting a B grade says â€Å"I’m just very slightly reaching past my grasp.† On the other hand, avoiding honors or AP classes where you will most likely geta C or D shows self-knowledge and mature judgment - another thing colleges tend to value. Taking too many honors and AP classes and ending up with mostly C's and D's implies that the standard classes would have been a better fit. So what should you do? Our advice is to try to take 1-2 of honors or AP courses, maybe in subjects you feel most comfortable in, or those where your strengths lie, or those you’re most interested in pursuing further. To check out the different options, check out our guides that break down each core subject progression: The high school math classesyou should take Thehigh school English classesyou should take Thehigh school science classesyou should take Thehigh school history classesyou should take #2: College Prep = Programs to Increase College Access Sometimes the term "college prep" is a way of referring to a set of programs that work to increase college access, especially for students who are least likely to enroll. These programs focus on building academic skills, handle college admissions or financial aid, involve families and mentors, and sometimes incorporate service projects. With the right support, anything is possible. Here are some examples, divided into federal, state, university, and community-based categories. The Federal TRIO Programs These programs are targeted to assist low-income, first-generation, and disabled students. Upward Bound is for students from low-income backgrounds that have inadequate secondary school preparation. Students from traditionally underrepresented groups areexposed to a simulated college experience that is rich in academic and motivational support. Students receive tutoring, counseling and individualized instruction to help get ready for college. Talent Search serves low-income, first-generation students. The program provides a range of counseling services to help students graduate from high school and earn a college degree. The Student Support Services Program (SSS) helps low-income, first-generation and disabled students attain a college degree. Support services provide students with needed help through academic advising, career counseling, mentoring, tutoring, financial aid guidance, and some financial aid. Gaining Early Awareness and Readiness for Undergraduate Programs (GEAR UP). GEAR UP works to increase college awareness and preparation among low-income and minority students from seventh grade through high school graduation, providing them with intensive tutoring, mentoring, college/career planning information, and sometimes also scholarships. State Programs New York, California and New Jersey'sEducational Opportunity Programs serve students who have shown potential for success in college but have not completed typical college preparatory programs in high school due to economic or personal disadvantages. New York also has thePre-Collegiate Preparation Programs which develops collaborative partnerships between colleges, schools, community organizations, parents, students, business, and government so thatstudents in New York State have every opportunity to be successful learners. California Student Opportunity and Access Program (Cal-SOAP) seeks to raise the achievement of low-income and first-generation K-12 students and provide them with the opportunity to attend higher education. Florida’s College Reach-Out Program (CROP) provides educational support to low-income, academically disadvantaged students in sixth through 12th grade by helping students develop and maintain the knowledge, skills and attitude necessary to successfully pursue and complete a college education. University Programs The University of California Early Academic Outreach Program (EAOP) is a pre-collegiate student academic development program that provides academic enrichment, entrance exams preparation, academic advising, and college knowledge. The University of Colorado's Pre-Collegiate Program is an academic enhancement program designed to motivate first-generation and underrepresented students middle and high school students to pursue higher education. Community and Nonprofit Programs Sometimes a little local support is what you need. Advancement Via Individual Determination (AVID) is a program to prepare mid-rank fifth to 12th grade students for college, bringing out the best in students and closing the achievement gap. The "I Have a Dream"Program helps children from low-income areas reach their education and career goals by providing a long-term program of mentoring, tutoring and enrichment with an assured opportunity for higher education. ENLACE increases opportunities for Latinos to enter and complete college. #3: College Prep = Schools Focusing on Successful College Application Finally, "college prep" can refer to a specific type of high school, where lots of focus is placed on the concept of college. These schools can be public, private, boarding, parochial, and charter schools - just as long as what they most emphasize is getting into and graduating from college. College admission - and graduation - makes the world your oyster. Here are some examples of these kinds of schools: At Gateway High School, a charter school in San Francisco, all 9th gradersvisit a college on their first day of school. At Cardinal Ritter College Prep High School in St. Louis, students earn up to 18 hours of college credit before they leave high school. At the Gary Lighthouse Charter Schools, every student researches colleges and develops a list of reach and safety schools and writes a paper outlining their plan for applying to college. In fact, students don’t earn a high school diploma if they aren’t accepted to at least one college. What’s Next? Interested in learning more aboutcollege preparatory programs in your state? The best place to start is searching NACAC'sdirectory of college access programs. Want to see how rigorous a curriculum you should go for? Check out our discussion of what makes course load challenging. Worried your GPA is too low to try for an honors or AP course? See how your numbers stack up in our good GPA/bad GPA roundup. Exploring your less-competitive college options? Learn about your options for the best colleges with low GPA requirements. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Get eBook: 5 Tips for 160+ Points // Free eBook: 5 Tips to 4+ Points on the ACT //

Affirmative Action Essays - Social Inequality, Affirmative Action

Affirmative Action Essays - Social Inequality, Affirmative Action Affirmative Action Affirmative Action: Reverse Discrimination? Affirmative Action is a hot issue in the United States, with wide differences of opinion over the correct way to expand opportunity for people who have historically been discriminated against. With the philosophical difference behind the legal and political tensions is deep. One side wants a total rollback of affirmative action programs, making individual merit the only criterion for hiring and promotional considerations. While the other extreme wants affirmative action to be pushed until the racial makeup of all professions mirrors the racial makeup of US society exactly. While both these sides are to the greatest ends of the argument there needs to be an approach to come up with a medium. This could include laws to force companies to vigorously recruit and develop minorities for professional and managerial jobs. However, there should not be any outright quotas, which reserve a certain number of slots for particular minority groups. This will cause resentments and constitutional obs tacles down the road. The objective here is not to do away with affirmative action in one sweep, rather to seek out strategies to help promising minorities and match them with opportunities they have rightfully earned and deserve. Now, what does the law say? Although Title VII has an affirmative action component part of it, most regulations stem from a requirement imposed by Executive Order 11246. There are a lot of misconceptions about affirmative action and what laws companies actual have to follow. One is that all companies are required to adhere to the laws under affirmative action, this is not the case. Executive Order 11246 states that once a company enters into a contract with a federal governmental agency that exceeds $10,000 it must abide by the affirmative action rules and regulations. These regulations include, but are not limited to, the following: to post in a conspicuous place, available to all applicants, provisions of the nondiscrimination clause; include in contractor's advertisements that all qualified applicants will receive consideration without regard to race, color, religion, gender, or national origin; include statements of these obligations to all subcontractors; and furnish all informa tion and reports to the Secretary of Labor for purposes of investigation to ascertain compliance with the executive order and its regulations. In addition to the above regulations if a corporation enters into a contract of $50,000 or more additional requirements are put in place. A Corporation must develop a written action plan within 120 days of the beginning of a governmental contract. They must also perform a workforce analysis, which must indicate how many women and minorities are in job categories ranging from unskilled workers to managerial employees. These are the basic rules and regulations companies and corporations must follow in order to be within the compliance of the law. There have been several major court decisions that have helped define the application of the statutes and regulations. One of the biggest and earliest cases was that of Regents of the University of California v. Bakke. This case was not against an individual's employer rather against a university. Bakke applied to Davis for two consecutive years but was rejected on both occasions. In both years, applicants with lower scores than Bakke were admitted due to a special admit program. Davis had a program that says applicants who are not of minority status are totally excluded from a specific percentage of the seats in the entering class. When the State's distribution of benefits hinges on the color of a person skin, that individual is entitled to a demonstration that the challenged classification is essential to promote a tangible state interest. For this reason the court's judgment was that Davis' special admission program was invalid under the Fourteenth Amendment. Another case, that di d deal with the employer-employee relationship, was United Steelworkers of America, AFL-CIO v. Weber. In this case a white employee sued because his employer adopted a voluntary affirmative action plan reserving for black employees fifty percent of the openings in a training program. Because the company had put in place a voluntary program to eliminate an apparent racial imbalance the Supreme Court held that the program was permissible and did not unnecessarily trample the rights of white employees. These are just

Case Study 2 Example | Topics and Well Written Essays - 750 words

2 - Case Study Example To stop this effect, Delta Grand Pacific has taken some measurable and actionable strategies. They are – Awareness Generation: New and existing clients seek value and service quality. In the case where most of the customers are from Japan, a country with strong collective culture, they need to be communicated and interacted in a proper way. Sales reps are trained and instructed accordingly in order to build awareness about the hotel’s services and value by building personal relationship between the company and the customer. Changing Room Rates: As Average Room Rate and Occupancy Rates are indirectly proportional to each other, a trade off must be achieved between the two. Offering an attractive yet flexible room rates can attract prospective customers. Exploring New Market Potential: Sukhumvit Micro market, the place where the hotel is located, is surrounded by different competitors. Existing corporate customers visit the hotels in a usual basis. The market is saturated, and an increase in competition definitely curb down the business. Therefore choosing new developing industrial sectors can lead to success. Targeting intermediaries: Ground operators acts as a liaison between the hotel and the overseas holiday companies. Creating a good relation with these intermediaries’ results in promotion of hotel’s services and values by the ground operators operating at the bottom level. Alternative Approach: As existing Airline Company is not going to extend it’s contract, the most practical alternative way of doing business is by managing relation with others and set up negotiation with them. By negotiating with a prospective customer, existing business profile can be changed. For example- Previously it was at an average 850 baht per year from airlines industry, but after negotiating with another prospective client, the average is estimated to increase to a whopping 1200 bahts per night per year. Yield

Entrepreneurship Business Plan Assignment Example | Topics and Well Written Essays - 1250 words

Entrepreneurship Business Plan - Assignment Example ...............................................................................................3 Company description...................................................................................................3 Opportunity Analysis..................................................................................................4 1. Business Model...............................................................................................4 2. Competitors.....................................................................................................4 3. Business Selection ........................................................................................4 Marketing Strategy and Plan .....................................................................................5 Funding Request and Exit Strategies .........................................................................5 I. Revenue Stream .......................................................................... ...................5 II. Revenue sources..............................................................................................5 SWOT Analysis .........................................................................................................6 i. Strength ..........................................................................................................6 ii. ... ..........................................................................................8 i. Politics ....................................................................................................8 ii. Economical..............................................................................................8 iii. Social.......................................................................................................8 iv. Technological .........................................................................................8 v. Environment ...........................................................................................8 vi. Legal........................................................................................................8 Porter’s Five Forces ...................................................................................................9 i. Supply Power.......................................................................................... ..9 ii. Buyer power .............................................................................................9 iii. Competitive Rivalry..................................................................................9 iv. Threat of Substation..................................................................................10 v. Threat of New Entry.................................................................................11 Financial Analysis and Projections ............................................................................12 3-Year Strategic Plan ...............................................................................12 Income Statement ........................................................................12 Summary of Income Statement